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A properly built website should satisfy the needs of your target Audience, as well as Search Engines such as Google. It has been my experience that designers and web-developers can create beautiful websites that lack technical details search engines need to best understand your offerings.
I will review your site, identify areas of concern, and provide a highly actionable plan for improvement. The typical 1st step is an SEO Site Audit. Sounds boring, right? That's why I am here to worry about the details, and provide the action items your team needs to be successful.
Your website is just one Web Property that can help you within Search Engines Results Pages (SERPs). By using Bing Maps, Apple Maps, and the ever popular Google Maps, local businesses have an opportunity to be found at the Zero Moment of Truth (ZMOT) when potential customers are ready to convert.
I have created and managed over 100 Google My Business properties for Indiana companies. Heck, I'm a Level 7 Google Local Guide! Chances are you have seen my photos or read my reviews. Any who, I can walk you through the creation and maintenance of your map listings that help ensure customers find you at their ZMOT.
SEO is a highly technical skill that not all Traditional or Digital Advertising Agencies offer in-house. I LOVE this kind of work! Not only do I help them succeed, I get to connect with like-minded professionals, focused on high-performance marketing.
As the sole SEO of Indianapolis's best paid search agency, I had the privilege of working with a number of marketing agencies around town on some very cool projects. Before you launch that beautiful new website, connect with me to avoid unnecessary loss in Organic Traffic. Your client will thank you!
CRO and SEO go hand-in-hand, at least the way I do it. In fact, a portion of my Site Audit will focus on the Customer Journey and how to potentially improve your content, page layout, and or points of conversion.
Google Analytics is probably already on your site but do you get any value out of it? I can help! I have been a user of Google Analytics since 2007, when I was the Website Content Manager for a Material Handling Integrator here in Indianapolis.